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“We must ensure that this virtual world is safe for our children just as we try to ensure that the real world is,” said Gordon Brown at the campaign launch.
The measures have been developed by 140 organisations that make up the UK Council on Child Internet Safety (UKCCIS) and a public information campaign will be launched in February 2010.
“We hope that ‘Zip it, Block it, Flag it’ will become as familiar to this generation as ‘Stop, Look and Listen’ was to the last,” said the Prime Minister. It will discourage children from giving out personal information online, block unwanted messages on social networks and report inappropriate behaviour to the internet provider, their teacher, or even the police.
UKCCIS, which includes Facebook, Microsoft and Google, are giving their support to the campaign.
This UK council is also publishing a self-regulatory code of conduct governing online behaviour which will provide the government with a benchmark against which to review websites.
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